If you're citing a successful customer, talk about the ROI they saw rather than how much they loved the product. Steer clear of personal opinions and testimonials.Take advantage of their competitive streak and show them how your product will help their company compete with others in their industry.Cutting-edge features won’t impress Assertives unless you can demonstrate why they will be useful to their organization. Emphasize how your product will solve their business’ problems.Don’t waste their time repeating facts or building up to your point - cut to the chase. If you don’t know the answer to a question, let them know you’ll follow up instead of trying to give a halfway correct answer. Always make sure you’re prepared for a meeting with an assertive personality type. Professionalism is always important, but especially so when it comes to Assertives.Their volume is also a little louder than average, and they use animated, confident body language.
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